For a new restaurant opening, we used paid social not just for buzz—but to fill tables before the doors even opened. By combining CRM lookalikes and a gated email offer, we built a pipeline that delivered bookings, not just clicks.
What we did:
Meta campaign offering 50% off to email subscribers only
CRM-based lookalike audiences within a tight local radius
Low-cost paid social to drive sign-ups and track actual bookings
Results:
📩 3,584 new email sign-ups
🍽️ 183 soft launch bookings—within 2 hours
🚀 51 bookings on day one of general release
💰 £17.5k revenue from 234 tracked bookings
📊 31x ROAS from just £566 ad spend
“This was pipeline-first marketing: bookings before the first dish was even served.”