Parogon Group operates premium venues across Staffordshire, Cheshire, and Shropshire. With multiple restaurants clustered regionally, gift cards were the perfect strategy to attract new guests and drive festive revenue—without resorting to discounting.
What we did:
20% value-added offer on gift cards (not a discount)
CRM targeting of previous guests
Meta Ads with regional interest targeting
Focused push around new site opening
Results:
🎯 +527% uplift in sales
🥈 #2 highest-selling restaurant group on Toggle
💳 Increased ATV through value-added strategy
“They added value—rather than discounting—and saw serious results.”