The 80/20 Rule for Hospitality Marketing

The 80/20 Rule for Hospitality Marketing

Marketing Strategy · Hospitality The 80/20 Rule for Hospitality Marketing: Stop Doing More, Start Doing Less Daniel Turner 7 min read Updated April 2026 The short version: 80% of your bookings come from 20% of your marketing activity. Most operators don’t know...
Local SEO for Pubs and Restaurants

Local SEO for Pubs and Restaurants

Local SEO · Pub Marketing Local SEO for Pubs and Restaurants: How to Win the Map Pack Daniel Turner 8 min read Updated April 2026 The short version: The Google Maps Local 3-Pack drives more high-intent covers than almost anything else you can do. Most pubs and...